The organizers spent $16,000 on all of the field preparations for the game. Artificial lights were installed and kept running all day long to keep the grass growing. Artificial turf was not in use yet, and the playing surface was a 4-inch-thick (100 mm) grass surface with two inches of burlap underneath it on top of cement. The 1964 playing of the Liberty Bowl was the first major bowl game ever played indoors. Bud Dudley, organizer of the Liberty Bowl, was ready for a change and he was receptive to an offer from a group of Atlantic City businessmen who were trying to help revive the fading Jersey Shore resort that included a $25,000 guarantee. The frigid temperatures at year's end in the Northeast led to the game being called the "Deep Freeze Bowl". But it was downhill from there, and fewer than 10,000 were in attendance to watch the 1963 game between Mississippi State University and North Carolina State, with the organizers taking a loss of $40,000. The inaugural Liberty Bowl in 1959 saw Penn State beat Alabama by a score of 7-0 in front of 38,000 fans. The venue had been shifted to Atlantic City after the bowl was played for its initial five years outdoors in Philadelphia Stadium, often in temperatures below freezing. Johnson for President and one of The Beatles' largest concerts in their first American tour. It was played indoors at a temperature of 60☏ on Decemin front of a crowd of 6,059 at the Atlantic City Convention Hall (now known as Boardwalk Hall) which had already hosted events including the Boardwalk Bowl, Miss America Pageant, the 1964 Democratic National Convention that nominated Lyndon B. The 1964 Liberty Bowl was the first major college football bowl game ever played indoors, the first broadcast nationwide in the United States and the only one ever played in Atlantic City, New Jersey, United States.
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